Recently the Apple Senior Vice President himself demonstrated the new features, including visual effects, emoji suggestions and handwritten messages. Apple will also allow third-party developer add-ons.

More reasons to turn a 30 second conversation on the phone into a 30 minute texting extravaganza!!

Apple adds all kinds of weird new things but they still don't offer the ability to change the conversation background. Come on guys. Other competitors have that. Instead of getting fancier, keep up with the competitors. That's just me.