Dale Jr. Does The Diet Dew
Dale Earnhardt Jr. will have the Diet Mountain Dew brand on his car starting with next year's Daytona 500.
The new paint scheme for NASCAR's most popular driver was unveiled today
Diet Mountain Dew replaces AMP Energy that has been featured on the car since 2008.
AMP will remain on the car next season as an associate sponsor.
Pepsi is the primary sponsor for Jr. in 20 races each year. The National Guard has the other 16 events.
The Mountain Dew brand has a strong history in NASCAR. It was the primary sponsor of Hall of Fame driver Darrell Waltrip during his 1981 and 1982 championship seasons. Hopefully some of that history will rub off on Jr. He had just one top-10 finish in the last 13 races. As the Chase enters Round 2 he is fifth in points.