Ronald is putting a red sports jacket over his red and white horizontally striped shirt and adds a red bow tie, giving him more the look of circus ringmaster or '50s TV kids' show host. His wild hair is a bit more controlled and the balloonish outfit has become tapered. He's also joining the twitter-verse with his own hashtag – #RonaldMcDonald.

We're not sure if it has a connection to Taco Bell using real people named Ronald McDonald to pitch breakfast items in a TV commercial. But it does come in the wake of McDonalds announcing a decline in sales at locations open more than one year.

The Ronald McDonald character originated in Washington, D.C., where local disc jockey and weatherman Willard Scott – long before his Today Show days – appeared in the chain's regional commercials.