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Kraft Reimagines Fig Newtons Without the Fig
Kraft Reimagines Fig Newtons Without the Fig
Kraft Reimagines Fig Newtons Without the Fig
Try for a moment to imagine Fig Newtons without the fig. Seems like a day without sunshine, doesn’t it? And yet, maker Kraft Foods is trying to reinvigorate the brand by removing the “baggage” associated with the humble fruit altogether.