"This is Leo.  Leo wants an Oscar.  Leo buys Girl Scout Cookies at the Awards.  Leo wins an Oscar. Leo is smart.  Be like Leo.  Buy Girl Scout Cookies."

This might be the most genius thing I have ever seen in my entire life. No joke, I'm about to go out and buy 25 boxes of Girl Scout cookies -- Thin Mint, obv. -- so I can be smart like Leonardo DiCaprio.

Way to take that Girl Scout marketing to the next level.