First Twinkies, Now This
A Cadbury's creme egg is part of the run-up to Easter for many of us. But not, perhaps the way chip shop owner Martyn Bilby sells them. For Mr Bilby has come up with the idea of putting the eggs in his deep fat fryer.
And despite the 350 calories - and possibly the unappetizing appearance of the fried treat - customers of all ages have been buying them, he said yesterday.
The egg consists of a thick milk chocolate shell housing a white and yellow fondant filling made from egg, thick white cream, sugars and other additives.
Creme Eggs are the best-selling confectionery item between New Year's Day and Easter in the UK with annual sales in excess of 200 million items and a brand value of approximately £45 million.
The eggs are manufactured at the Bournville factory in Birmingham at the rate of 1.5 million per day.