KNGT | Lake Charles, LA — Y'all, I've seen some creative advertising over the years. Radio stations do it. Restaurants do it. Heck, even the guy selling boiled crawfish on the side of the road does it. But I gotta admit, this one made me laugh.

Lake Charles Law Office with "Divorce Swag Bag"

A local Lake Charles law firm is putting a funny twist on divorce. The folks over at Algero Law are offering what they're calling a "divorce swag bag" after a client's divorce is finalized. And let's just say it's got Southwest Louisiana folks talking.

Inside the bag?

  • A book of matches so you can "burn the bridge."
  • Hand sanitizer so you can "wash your hands of them."
  • Chapstick so your ex can kiss your... well, you know.
  • Breath mints because you're single again.
  • And a few Hershey's Kisses because chocolate makes just about everything better.

Now before anybody gets worked up, it's obviously all meant to be funny. But you gotta give them credit. In a world where every billboard looks the same and every commercial sounds the same, this one definitely gets your attention.

Canva-Pro
Canva-Pro
Canva-Pro

Let's be honest. Divorce isn't usually something people celebrate. It's often a tough chapter in somebody's life. That's probably why the idea of adding a little humor to the situation has gotten so many people talking online. When I first saw it, I laughed at the hand sanitizer. Then the chapstick got me. Then I started wondering how many people would actually frame that swag bag and keep it as a souvenir.

You know somebody out there is gonna put those matches in a shadow box and tell that story at family cookouts for the next 20 years. Only in Louisiana could a divorce gift bag become a conversation piece. Whether you think it's hilarious or a little over the top, one thing is for sure. People are talking about it. And that's exactly what good advertising is supposed to do.

If you're curious about the divorce swag bag, Algero Law says you can get yours when your divorce is finalized through their office. You can reach Algero Law at (337) 240-9805.

Now excuse me while I go figure out what other life events need a Southwest Louisiana-style swag bag.

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Gallery Credit: Mike Soileau

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