It’s Almost McRib Season, There’s an App for That
Typically, November not only brings us colder weather and the Holiday season. It also marks the season of the McRib. Over the past few years, the famous pork-based, BBQ Sauce covered, hot-bun sandwich has been released the first week or so of November. The sandwich has a huge cult following of fans, just waiting to get their first bite. I have a friend that has even added me to a Facebook Group that helps others share the locations of sightings of it as we get closer to the season.
It seems like there is an even bigger database now to help McRib-fans locate the holy grail of BBQ pleasure. There is a website called the McRib Locator. The website takes reports of actual McRib sightings and places it on an interactive map. Allowing visitors to verify they have seen them at that particular McDonalds, or show that it wasn't there. The website also has an App through the Google Play store, free for your downloading pleasure.
If you ever wondered why the McRib comes and goes, there are 2 answers for you. The first answer is obviously marketing it correctly. Building up a demand for the sandwich, then taking it away. The other is not so, elegant. The sandwich is made from pork, as McDonalds begins to buy up these pork parts and pieces, the demand goes up, and so does the price. They but the product up until the price gets too high, then stops making them. Told you, it wasn't as glamorous as making it a "sexy seasonal" item.