No Laws When Drinking the Claws, But There’s a Shortage
Check on your Millennial friends because they might not be okay right now. About a year ago, White Claw came on the scene. It's a low/no-calorie alcoholic beverage that is essentially some flavor, seltzer, and booze. It's healthier and "tastier" for those who don't drink beer. It really didn't take off or gain much distribution at its first introduction.
Fast forward to this summer, and it has boomed like a Popeyes Sandwich! Memes began circulating, videos of guys named Kyle with a visor on, and the phrase "Ain't no laws when you're drinking the claws" were everywhere. Needless to say, the beverage went viral. Now, it seems its sudden popularity is becoming its downfall.
According to a report from CNN Business, we are running dangerously low on the seltzer booze. Guys named Kyle and girls at Target everywhere are freaking out! According to CNN, sales year-over-year during the summer of '18 versus Summer of '19 increased over 280%!, all because people started making fun of it, trying it to be funny, and realizing they might like it.
The other brewing companies are catching onto the sauced seltzers, too. Natural Light, under Anheuser-Busch, has launched their own version to combat and jump in during the shortage of the Claws. Some lighter beer brewers are afraid that this trend might begin to affect sales of their products as well.
Incidentally, all of these photos are 100% from some of my close friends showing off they are drinking White Claws. Lord help me!