Newest Gift Registry … Facebook? Facebook Test “Want” Button
October 9, 2012 1:50 PM People always ask you what you want for your birthday, Christmas, Graduation, Anniversary and other ocassions. Facebook is gonna take care of that for you.
Accoding to Dial Global Facebook is testing a feature that lets users of the social network create “wishlists” of home furnishings, clothing and other retail products, laying the groundwork for what some believe could be an eventual push into e-commerce. Facebook said it is working with seven retailers, including Pottery Barn and Victoria’s Secret, to test the new feature that will allow certain users to flag images of desired products by clicking a special “want” button. The feature, which Facebook has dubbed Collections, could help Facebook play a bigger role in the online commerce market by encouraging its 1 billion users to buy products for their friends and by sending shoppers directly to online stores. A Facebook spokeswoman said the company does not receive a fee when someone purchases a wishlist item on Facebook from a retailer’s site.
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