That Means They Have To Play Music Videos!!!
After a 10-year hiatus, VH1 is resurrecting Pop Up Video with co-creator Woody Thompson on board as executive producer. The network has ordered 60 half-hour episodes set to bow as a strip in the fall.
The reboot will remain faithful to the original concept of bubbles of true “info nuggets” strategically deployed over music videos for maximum irony. But this time Thompson and his team will also pop-up rap and hip-hop, a genre that was off limits for the original because it was the domain of sister network MTV.
Of course, since the series premiered in 1996, social networking and Twitter have opened the floodgates on snarky commentary.
Perhaps inevitably, VH1 will also introduce interactive elements, including polling and user-generated pop-up content.
Music-centric series Pop Up Video and Behind the Music, which was rebooted in 2009, put VH1 on the map when they premiered in the mid-1990s, quickly becoming the network’s most-watched and talked about original series.
Thompson will executive produce Pop Up for Eyeboogie, with Tatro, Olde and Karla Hidalgo as executive producers for VH1.