Looking for a little Drama in your life? No problem! TNT has got you covered!Turner Broadcasting just launched their new TNT cable channel in Benelux, the European region comprising Belgium, the Netherlands, and Luxembourg. On the heels of this launch, they’ve also just unveiled a ridiculously fun viral ad campaign that shows just how quickly drama can escalate.

To launch the high quality TV channel TNT in Belgium we placed a big red push button on an average Flemish square of an average Flemish town. A sign with the text “Push to add drama” invited people to use the button. And then we waited…

Watch this video and add a litte drama to your life!!!