In a prayer before Saturday night’s NASCAR Nationwide Series race in Nashville, Tennessee, Pastor Joe Nelms name-checked several big sponsors and supporters of the sport, thanking the Almighty for things like “GM performance technology,” “Goodyear tires” — and of course his “smoking hot wife Lisa.” He wraps up the whole thing “in Jesus’ name, boogity boogity boogity, amen.”

It’s either super-creative product-placement or the man really knows his audience. Watch:

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