I guess there is a George Lucas way of doing things, and then there is a Mickey Mouse way. The Mouse now owns the rights of Star Wars... Adios George Lucas!
When you’re out promoting a movie, you’re often asked to do a lot of things, most of them pretty silly. With the amount of press the cast of Star Wars: The Force Awakens was being asked to do, there were asked to do a lot of silly things, none perhaps as silly as going on The Tonight Show Starring Jimmy Fallon and singing a medley of Star Wars music a cappella. But the entire cast — including Harrison Ford! — actually commits, and it actually turns out to pretty fun.
The original Star Wars was driven by nostalgia for pulp magazines, Saturday-morning serials, and a simpler era with clear-cut heroes and villains. The new Star Wars is driven by nostalgia for the original Star Wars, and a simpler era when that title evoked words like “adventure” and “excitement,” and not words like “the taxation of trade routes,” and “Jar Jar Binks.” The characters in Star Wars: The Force Awakens are all searching for something of great importance to the galaxy far, far away. I won’t reveal what this MacGuffin is, but I will tell you what it represents: that old Star Wars magic. Can director J.J. Abrams and the rest of the saga’s new creators find it?
Tonight in Hollywood, Star Wars: The Force Awakens was shown to VIP crowds in three separate theaters across L.A., including the TCL Chinese Theatre where the original Star Wars was played for the first time in 1977.
Sure, there are lots of kids and teens buying Star Wars: The Force Awakens toys, but a long, long time ago in a galaxy that is actually this one, Star Wars belonged to another group of nerds — and those nerds are not going to let today’s kids take ownership of their fandom so easily, especially when these kids don’t know that action figures should STAY. IN. THE. BOX.
The official Star Wars trailer accounts for just 30% of the TV investment, as the most promotional emphasis falls on restaurants, auto and package foods.
Following our early reports of Star Wars: The Force Awakens ticket pre-sales, Disney and Lucasfilm has confirmed the details of the advanced ticket sales. Tickets will officially be made available for pre-sale tomorrow night during ESPN’s Monday Night Football, timed to the release of the new — and final — official trailer for The Force Awakens.
We thought that the 'Star Wars: Episode 7' title might get officially announced this past summer at Comic-Con, but that event came and went with no official reveal. So, what better way to announce the new title than a random Thursday in November? Just this morning on Twitter, Lucasfilm and the official 'Star Wars' Twitter account revealed the 'Star Wars: Episode 7' title: 'A Force Awakens'.
It's the ending of "Star Wars," that iconic scene where Luke and Han get medals from Princess Leia. But what if you stripped out John Williams' iconic score?
The search for a 'Star Wars: Episode 7' director is over. J.J. Abrams - the man who once said he would only be interested in 'Star Wars' as a paying moviegoer - will direct the first film in the new trilogy.