It's no secret that Americans are overweight.  This story from Advertising Age shows us why.

Soda is still the most-consumed beverage in the U.S., with the average consumer chugging nearly 45 gallons of the fizzy stuff last year. So it's no coincidence that three of the biggest measured-media budgets in the beverage category belong to soda brands

I know I personally double fist 6 20oz Cokes everyday.  Where do you fit in?

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